Norman S. Rabb (NSR, 1905-1997) was the second son of JR and Lottie Rabinovitz. He attended the Boston Latin School and Harvard University. Norman Rabb joined Stop & Shop in 1925, becoming a buyer, advertising manager, and then Vice President of Sales. He would eventually serve as the Vice Chair of the Board and Senior Vice President of Stop & Shop. He married Eleanor Epstein and had two children, Hope and Jane.
Irving W. Rabb (IWR, 1913-2011) was the youngest child born to JR and Lottie Rabinovitz. He attended the Boston Latin School and Harvard University. Irving Rabb joined Stop & Shop in 1935, where he initially held positions in retail and store operations. He would eventually become the Executive Vice President, President, and Vice Chairman of the Board. He married Charlotte (Dolly) Frank and had two children, Betty and James.